electronic mail survey

electronic mail survey
= EMS
A relatively easy, low cost, and fast method of conducting marketing surveys in which potential respondents are sent the questionnaire by group mail. Respondents e-mail the completed questionnaires back to the researchers. Evidence suggests that e-mail surveys produce a faster but lower response rate than mail (postal) surveys.

Big dictionary of business and management. 2014.

Игры ⚽ Поможем сделать НИР

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